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Paul's Story
 Paul had a business, it was something he had always dreamed of. From humble beginnings he had managed turn his passion into a profitable enterprise and finally give up the 'day job' he really didn't enjoy. At last his time was his own, he could decide what to do and when to do it, spend more time with his family and look forward to more income and perhaps even a chance to create some wealth and actually enjoy life. Or at least that was his plan.
The first steps weren't easy. The hours he worked to start up the business were twice what he ever did as an employee and the strain and stresses of bringing altogether made him seriously wonder if it was worth it but he carried on knowing things would get better.
A few years later Paul's business was looking good, he was making some progress in the industry and even starting to build a little brand awareness. He never really got to grips with his marketing and tried a few ideas that he thought were working well for his competitors. The results were never really what he hoped for and sometimes he wasn't even sure if he was actually making or losing money on the advertising, which always seemed to get more and more expensive. But he was surviving, working hard and getting the satisfaction that he ran his own business and that made him feel good.
The problem was Paul suddenly woke up one day and realised that he didn't really own a business, it owned him. He wasn't an entrepreneur or even a businessman he was an employee of his own company and actually had a job. Paul wasn't in control of the business, it was the other way around, the bank, the taxman, even his staff, almost everyone else seemed to have more power over what happened in the business than he did.
Then he realised that the dream of making the decisions, spending more time with his family and enjoying life had never materialised. He very rarely had time to spend with his children, he and his wife almost never talked and they hadn't had a proper holiday in three years.
He had to give up playing football, he never had the energy at the end of the day and didn't have the time anyway, his mates missed his company and great sense of humour. When Paul looked in the mirror he didn't recognise himself, he had seemed to have aged rapidly, where had his youthful energy and enthusiasm for being self-employed gone?
This might be a fictional character but Paul's experiences are echoed across the country and everyday I talk with people who are going through exactly this situation - perhaps you are one of them? You know your business could be more successful, you know you manage your time better, claim back your life and build a better future, for you and your family. You know you can make more money.
So what stops you? Time, money? The answer is probably neither. The right knowldege and having plan to implement it in your business. One thing is for certain, you will need to make changes and work at these, there's no secret answer but there some short cuts. To find out where to make a start request a Marketing Audit - a limited number of complimentary and sponsored appointments are available each month (so you could save over £200).
Call now on 0800 0836705 or email me personally at nial@positive-response.net |
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