Stop Wasting Money on Marketing That Just Doesn’t Work…
To be frank; I hear so much rubbish talked about marketing and often come across business owners hanging on to ideas and approaches that just don’t work for them. Surprisingly they still do them and expect things to change for the better! They do this for two main reasons;
- They follow everyone else, copying what they are doing thinking they must be right – when often these other business owners are also getting terrible results, or…
- They simply get SOLD marketing and advertising by ‘professionals’ who have one singular goal; extract the most amount of revenue from the client
It’s a fact that most business owners often find themselves having to trust those people who are there to help them get their marketing right – like advertising agents, web designers, printers, PR agents, graphic designers, etc. Please don’t misunderstand me; there are lots of good providers out there (I work closely with some of them!), unfortunately though, many of these people just aren’t marketing experts. And whilst most have good intentions (but a serious lack of knowledge) listening to what they THINK they know about marketing can present a huge risk – a risk with your money and your business future!
Over a number of years I’ve learned that a very large proportion of people who work inside the marketing industry and sector often have very limited, or even no, real knowledge of what works. This is especially the case with those in advertising sales. Often these people have come from another sales background and probably know very little about marketing (last week they were probably selling replacement windows or photocopiers!).
Okay, now the GOOD NEWS!
You probably feel you are getting nowhere fast with your current approach to marketing and you’ve realised that if you really want your business to grow you need to GET YOUR MARKETING WORKING.
Together with my growing team of Independent Associates and Professionals we can help you do just that. With over 18 years of business experience; setting up companies (in the UK, Europe and the US) I have come to realise that when it comes to Marketing there are some fundamental principles that you MUST FOLLOW in order to succeed.
What We DO! -
As Business Growth Specialists to get your marketing working we focus on four KEY AREAS:
STEP 1. The Marketing Audit – Where You Are Right Now
This is a simple but highly effective way to understand what you are currently doing and what the results are. It also focuses on what you do as a business, why this is of VALUE to prospective customers and clients and how you can translate this into MARKETING ASSETS (the components that will help you build a plan – see next step). There are three stages to the Marketing Audit –
Firstly - an initial conversation to determine if a Marketing Audit is right for you. This first stage is often done by telephone (or Skype), lasts approximately 30 minutes, and is completely free of charge and without any obligation. This is essential, as the next part is charged for and as we give a UNIQUE 100% Money Back Guarantee we need to ensure the Marketing Audit is appropriate to your needs and your business.
Secondly – we will send you the Marketing Audit Questionnaire. It asks a carefully structured series of questions, including what your business is all about, what marketing methods you currently use and what results these generate, etc. It also asks questions about you and your team, what skills/strengths you have and what your objectives are for the business.
We have lots of very positive feedback about completing this Questionnaire, for many business people this is the first time they have really had to think about their business and commit the answers to paper!
Thirdly – we will conduct the Review & Recommendation Session. This lasts approximately 1 hour but can be longer. This takes place either face-to-face, or by ‘phone (or Skype). We will probably ask you further questions and then be able to deliver our recommendations on what you need to be doing to improve your marketing.
People who go through the Marketing Audit find the experience incredibly rewarding and a great way to start to get to grips with their future approach to marketing their business, as well as other areas.
So, if you are serious about sorting out your marketing, starting with a Marketing Audit is the quickest and most effective way of finding out how to quickly start getting results.
The most basic of Marketing Audits will help you save many hundreds, if not thousands of pounds on fruitless marketing exercises over the years to come!
To start this process pick up the phone and call us now on 0845 226 6935 – first we’ll have a no- obligation conversation about your business and we’ll be able to tell if the Marketing Audit is the right thing for your business.
Call me now on 0845 226 6935, or email marketing2007@positive-response.net
Nial Adams
Managing Director &
Senior Consultant
Positive-Response.net
t. 0845 226 6935
e. nial@positive-response.net
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